Set trends in social media channels.
Social media is now part of every marketing strategy and omni-channel idea. The fact that if we are not there, we are not in the game, has been long confirmed by statistics and geometrically growing advertising revenues in this distribution channel. It is also typical that SoMe users are constantly bombarded with information. Attacked with thousands of advertising posts every day, they often do not even pay attention to them. One solution to this problem can be social media animations being the quintessence of content marketing and digital storytelling.
Visually attractive and distinctive animations grab the user’s attention. Sound effects plus voice-over make your message more appealing. Note that animations also have high sharing potential that can push your message out further and help your product or service reach new customers.
There are no restrictions here either. Every brand or company operating on SoMe channels can reach for this tool. It is important, however, to answer some key questions: who do we address our message to, what is the message, and what should the final effect be?
Social media animations often reach FMCG and technology brands addressed to teenagers and young adults. Their living form and potential for an abstract story or product presentation suit the taste of this target group. It is perfect for advertising educational and training services. It is also an interesting banking or insurance promotion tool. In fact, everything depends on the form, style, and creative concept.